6 tips to be a great story teller of your scorecards


When we are reporting scorecards of companies, our executive boards are expecting something extra. Something that they didn't have time for it or they don't have enough information about and this is our job to tell them the story. We need to inform them about two simple things:

A) Data collection methodology

B) Why it is as it is

To make it simple, based on our experience, we should follow these steps:

1. Don't get lost in numbers.

They are good as long as they are showing a direction.

2. To find out what the reason is for such a number, you should get out of your room.

Walk from one department to another one and start probing.

3. Don't get scared!

You can't understand all processes but you can ask right questions from right people. That's they key!

4. Past, today and future. They all matter!

We shouldn't get stuck in today's results. If we really would like to be a perfect story-teller we should know what happened before, where we are today and why and also where we would like to be and how. If we get all three parts of timing then we can tell the story effectively.

5. Counter measurements are much more important than reasons!

Board members would like to know the reasons of current situation but what makes them calm and love your stories is counter measurements. To make a supportive image out of your activities, talk with people about counter measurements and how they are planning to catch up. Then they will cooperate with you better since they don't see you as the spy of the board but as a solution.

6. Always start your story from past and end it in future.

This gives a clear picture to your audience. Jumping from one point to another won't make your story understandable and appealing!